Content marketing is undeniably one of the most effective ways to generate leads, build brand awareness and attain. For many businesses, they prefer content marketing as it is more advantageous compared to other forms of traditional marketing. In fact, it costs 62% less than traditional marketing and generates 3 times as many leads.
The internet, particularly the social media, has become a powerful marketing tool and interactive as there is always a big chance for a greater number of people to view your content. In just a short time, the article, video or photo you publish on your website and blog can be viewed by many people using the social networks.
Spreading the information about your product or service to your targeted audience has become a lot easier due to the fact that that there is now a large number of social media users. While it takes minutes for other content to go off virally, it takes just seconds for others to really take off and get tons of attention.
The social media is truly a powerful platform to make your content viral and reach a ton of potential customers. However you still need to know the right marketing strategies to use and more importantly you should have a content that is shareable – a content that is interesting, informative and helpful.
Read this post for more details about making your content more shareable: https://au.smallbusiness.yahoo.com/marketing/a/-/30596242/how-to-make-your-content-more-shareable
Filed under: Perth Business News